Cadillac Area Visitors Bureau


Find links to tools, trainings and other resources for our hospitality marketing partners to use and share.

March Hospitality Partner Virtual Meeting

In Case You Missed It…

  • ORV initiative update & plans for launch – May 1st
  • CAVB Tourism Celebration – May 15th
  • New advertising partnerships in 2024
  • MI ArtShare Program & Visit
  • New events coming to Cadillac added to the calendar since we last met
  • Update on Placer AI data

Occupancy Forecasting

When you share details with us about what reservations you have on the books, we can help to identify gaps in future occupancy rates that we then can use to ramp up promotions and advertising in order to fill those slower times of the season.

Visitor Bag Fulfillment

Throughout the year we assemble & distribute visitor bags to groups and special events that come to town. If you would like to have any coupon, swag or promotion about your specific business included in these bags, connect with us to be included!

Resources from the Michigan Restaurant & Lodging Association

Optimize your Google & Events Listings for

Learn how our new ITI events and business listings tool scrape your current online information and auto populate the community calendar and directory widgets on our website.

State of Michigan Lodging & Meetings Per Diem Rate

Webinar update – March 19, 2024

Learn current updates and information from Jamie Mathews of the State of Michigan Department of Technology, Management, and Budget (DTMB) Travel Services office.
Here is the link to the recording, followed by the passcode:

The Hospitality Training Institute of Michigan

This is a 12-week training designed to quickly advance your restaurant, hotel or related hospitality career. Upon completion, participants receive either a Hospitality Supervisor Certificate or Hospitality Business Management Certificate.

Access Our Media Hub

We encourage you to request access to our media library below to gain access to a selection of beautiful images and video we have collected from the Greater Cadillac area (remember to give us photo credit!). If you cannot find what you are looking for, please reach out as there are many more assets that are not located in the media hub.

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