PRIVACY POLICY

Effective Date: July 21, 2026

Introduction

Cadillac Area Visitors Bureau (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of visitors who use our website:

www.cadillacmichigan.com

This Privacy Policy explains what information we collect, how we use that information, how we use cookies and digital technologies, and the choices available to you when visiting our website.

By using this website, you acknowledge and agree to the practices described in this Privacy Policy.

Information We Collect

We collect information to provide visitor services, improve website experiences, understand how visitors interact with our destination, and support our marketing efforts.

Information You Provide

You may voluntarily provide personal information when you:

  • Request visitor information or travel guides
  • Submit a contact form
  • Subscribe to newsletters or communications
  • Participate in surveys, contests, or promotions
  • Contact us by email, phone, or other methods
  • Provide information through other visitor-related activities

Information may include:

  • Name
  • Email address
  • Mailing address
  • Phone number
  • Travel interests or preferences
  • Other information you choose to provide

You are not required to provide personal information to browse our website.

Information Collected Automatically

When you visit our website, certain information may automatically be collected through cookies, pixels, tags, analytics tools, server-side technologies, and similar technologies.

This information may include:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Links clicked
  • Time spent on pages
  • Referral source
  • Approximate geographic location
  • Device or advertising identifiers
  • Website interactions

This information helps us:

  • Improve website performance
  • Understand visitor interests
  • Measure marketing effectiveness
  • Improve destination content
  • Deliver more relevant information and advertising

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze website usage, measure advertising effectiveness, and support our destination marketing efforts.

Cookies are small data files stored on your device that allow websites to recognize your browser and remember certain information about your visit.

We may use the following types of technologies:

Essential Cookies

These cookies are required for basic website functionality and cannot typically be disabled.

Analytics Cookies

These technologies help us understand how visitors use our website.

Examples may include:

  • Google Analytics
  • Other website analytics services

Advertising and Marketing Technologies

We may use digital advertising and measurement technologies, including:

  • Google Ads
  • Google Marketing Platform
  • Meta/Facebook Pixel
  • Meta Conversions API
  • LinkedIn Insight Tag
  • Programmatic advertising platforms
  • Connected Television (CTV) and Over-the-Top (OTT) advertising technologies
  • Other remarketing and audience measurement tools

These technologies help us:

  • Measure advertising performance
  • Understand website interactions
  • Build audiences based on website engagement
  • Improve campaign effectiveness
  • Deliver more relevant destination information and advertising

These technologies may collect information such as website interactions, device information, advertising identifiers, or similar technical information.

We do not use these technologies to collect sensitive personal information.

Managing Cookies and Advertising Preferences

You may control cookies through your browser settings or available cookie preference tools on our website.

You may also manage advertising preferences through third-party platforms, including:

  • Google advertising settings
  • Meta advertising preferences
  • Browser privacy controls

Disabling cookies may affect certain website functionality or limit personalized content or advertising.

How We Use Information

Information collected through our website may be used to:

  • Provide requested visitor information
  • Respond to inquiries
  • Send newsletters or communications when permission has been provided
  • Improve website content and functionality
  • Understand visitor interests
  • Measure marketing campaigns
  • Develop tourism programs and resources
  • Improve visitor experiences

Digital Advertising and Remarketing

As part of our destination marketing efforts, we may use digital advertising platforms, including search, social media, display, CTV, OTT, and other digital marketing services.

These platforms may allow us to:

  • Measure advertising engagement
  • Understand campaign performance
  • Create audiences based on website interactions
  • Deliver relevant advertising to potential visitors

Advertising platforms process information according to their own privacy policies and terms of service.

We do not receive personally identifiable information about individual users from these advertising platforms.

Sharing of Information

We do not sell personal information.

We may share information with trusted service providers who assist us with:

  • Website hosting
  • Email communications
  • Analytics
  • Marketing services
  • Advertising measurement
  • Visitor services

We may also share information with tourism partners or service providers when necessary to fulfill a visitor request or provide requested information.

Service providers are expected to protect information and use it only for the purposes for which it was provided.

Third-Party Websites

Our website may contain links to third-party websites, including:

  • Lodging providers
  • Restaurants
  • Attractions
  • Events
  • Tourism partners

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage visitors to review the privacy policies of websites they visit.

Email Communications

If you voluntarily subscribe to receive communications from us, we may send:

  • Newsletters
  • Travel information
  • Destination updates
  • Promotions
  • Other tourism-related communications

We do not send unsolicited spam communications.

You may unsubscribe at any time by following the instructions included in our emails.

Children’s Privacy

Our website is not intended for children under 13 years of age.

We do not knowingly collect personal information from children under 13.

If we become aware that information has been collected from a child under 13, we will take appropriate steps to remove it.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Choices

Depending on applicable laws, you may have rights regarding your personal information, including:

  • Requesting access to information collected about you
  • Requesting correction of inaccurate information
  • Requesting deletion of personal information where applicable
  • Opting out of marketing communications
  • Managing cookie preferences

To submit a privacy-related request, contact:

Cadillac Area Visitors Bureau
visit [at] cadillacmichigan.com
231-775-0657

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.

Updates will be posted on this page with the revised effective date.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Cadillac Area Visitors Bureau
visit [at] cadillacmichigan.com
231-775-0657