The Cadillac Area Visitors Bureau is operated as a 501C6, under the Michigan Public Act 59, under the jurisdiction of MEDC/Travel Michigan, Pure Michigan brand. Through PA59 we collect an assessment of 5% on hotel fees from 16 lodging properties within our district.
Our mission is to provide leadership in the promotion of the Cadillac area as a tourist destination. We work to develop awareness and promote recognition of the value visitors bring to the area and the importance of a high quality visitor experience. We are champions for sustainable tourism and stewards of our local environment and we work to protect and promote the arts, culture and history of our community. We serve as a vital partner within the region and beyond to enhance the economic impact of tourism, the success of the business community and the quality of life in the Cadillac Area.
Recreation Coordinator & Cadillac's Official Mascot
Board of Directors
President – Pete Finch, Coyote Crossing Resort
Vice-President – Kim Post – Mackinaw Timbers Cabins
Treasurer – Pete Meyer, Caberfae Peaks Ski & Golf Resort
Joni Holly, City2Shore Northern Michigan
Louisa Longstreet, Comfort Inn & Suites and Days Inn Cadillac
Phil Himes, Cadillac Country Club
David Vigne, Evergreen Resort