The Cadillac Area Visitors Bureau is excited to announce partnerships with two national nonprofit organizations dedicated to the education and promotion of responsible motorized and non-motorized outdoor recreation:

Tread Lightly! – This Utah-based national nonprofit promotes responsible outdoor recreation through stewardship and educational programs. The CAVB will work with Tread Lightly! on promoting safe and responsible use of motorized vehicles in the outdoors – producing digital content, videos, brochures and signage to educate users about respectful and responsible motorized recreation in Cadillac. The CAVB is the first Michigan CVB partner for Tread Lightly!, who will develop materials to support the CAVB’s recently announced Cadillac Area ORV Initiative that will showcase Wexford County as a year-round ORV destination.

Leave No Trace (LNT) – This Colorado-based national nonprofit protects the outdoors by teaching people how to enjoy it responsibly by minimizing impact in non-motorized recreation pursuits (e.g., camping, fishing, hiking, hunting) in any outdoor setting. LNT will help the CAVB create stewardship goals and strategies, provide guidance on how to incorporate Leave No Trace’s seven principles (a framework of minimum impact practices for visiting the outdoors) into marketing materials, and review its Leave No Trace materials. The CAVB entered this partnership in December.

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Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs today announced a new educational collaboration and Official Partnership with the Cadillac Area Visitors Bureau (CAVB) of Cadillac, Michigan.

Together, Tread Lightly! and the Cadillac Area Visitors Bureau will create a video series, signage and other materials to educate ORV riders how to off-road with minimal impact to protect the 120 miles of motorized trails in the Cadillac area. “We’re excited to work proactively to protect the trails of Wexford County,” said Matt Caldwell, Executive Director of Tread Lightly!. “Thank you to the Cadillac Area Visitors Bureau for bringing the Tread Lightly! ethic to its ORV trails and working to conserve these outdoor spaces.”

This partnership comes thanks to support from a grant from the USDA Forest Service to the CAVB to provide wayfinding, mapping and marketing of existing ORV trails to attract ORV users to the region while encouraging responsible recreation practices. “Cadillac offers unique off-roading experiences for locals and visitors alike,” said Kathy Morin, Cadillac Area Visitors Bureau Executive Director. “In order to protect these trails, it’s imperative to educate all motorized users on how to ride with respect and minimal impact to keep our trails healthy, accessible and beautiful.”

For more information on the Cadillac Area Visitors Bureau, visit To learn more about Tread Lightly! Visit

About Tread Lightly!
Tread Lightly! Is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at